Advertisements must be truthful, accurate, and not misleading. Avoid false claims about products or services.
Claims made in advertisements should be substantiated by evidence, ensuring they can be proven true.
Comparisons with competitors must be fair and accurate, based on verifiable facts.
Advertisers should respect user privacy and comply with data protection regulations. Personal information should be handled responsibly.
Ads should not promote discrimination based on race, gender, religion, or other protected characteristics.
Advertisements should adhere to ethical standards and avoid content that could be considered offensive or inappropriate.
Pricing information should be clear and transparent. More fees or clear pricing structures can lead to customer satisfaction.
Advertisements must accurately reflect the product or service offered without misleading bait-and-switch techniques.
If advertising products or services with age restrictions (e.g., alcohol, gambling), adhere to responsible advertising practices and comply with legal age limits.
Advertising promoting hatred, violence, or discrimination against any individual or group is strictly prohibited.
Advertisements for harmful or illegal products like tobacco, dangerous substances, or unregistered gambling operations are not allowed.
Medical claims must be scientifically supported, and promising exaggerated or unproven results must be avoided.
If making environmental claims, ensure they are accurate and substantiated. Misleading greenwashing can harm a brand's reputation.
Advertisements should be placed responsibly, avoiding content that could be deemed inappropriate or offensive.
Advertisers must be aware of and comply with local and international advertising regulations. This includes specific rules for certain industries, such as finance, healthcare, or gambling.
Advertisements should not infringe on intellectual property rights, including trademarks and copyrights.
Consider the social impact of advertising. Advertisers should be socially responsible and avoid content that could be harmful to society.
Communicate the next steps you want the consumer to take after seeing the ad. The call to action should be apparent, whether it's making a purchase, signing up, or contacting the business.
Stay informed about changes in advertising regulations and be prepared to adapt campaigns accordingly.